The Long-Term Care Revolution: Watch , learn and be inspired to join us...
The Long Term Care Revolution National Challenge
This SBRI competition aims to stimulate the development of innovative new products, services and systems that disrupt the institutional long-term care model, ensuring that UK businesses are well placed to take advantage of this growing market opportunity.
What is it?
The Long Term Care Revolution Challenge is ambitious. It focuses on finding radical and innovative new ideas that will disrupt the current long term care institutional model. The vision is to replace the current model with alternatives that have the potential for real commercial value in the UK, and which sustain the rights, dignity and whole life experience of UK citizens by 2040.
The vision is to eventually replace what exists with a dynamic market for sustainable and affordable solutions that will fuel economic growth while ensuring that, when it is no longer possible to live independently, or when high levels of nursing care and support are required, people can confidently make the transition to more dependent lifestyles.
The aim about radically rethinking current models of long-term care and dependency and creating new and desirable alternatives leading to structural and change for the future. It is not about reforming what exists, but about constructing something new between now and 2040 to create disrupt the current institutional and unsustainable model of long term care structure and delivery.
The goal is to create diverse, vibrant and cutting-edge non-institutionalised services and systems addressing the lifestyle needs and wishes of dependent individuals, their carers, and families, delivering long term care options that are fit for purpose and fit for the 21st century.
Why are we doing it?
Late life care is overwhelmingly portrayed as a growing economic burden. Driven by population ageing, the number of people in need of long term care is rising steadily and likely to do so for some time. The 80+ age group is the fastest growing in the UK, and the majority of people in long term care are in that age group. This represents an expanding market currently estimated at £21.4 billion a year, or 1.6% of GDP, while large volumes of informal care point to a level of demand that far outstrips supply. Media and internet conversations reveal deep misgivings about quality and value for money, while thousands of older adults in need of specialist help but unable to access care home places end up in NHS beds.
This suggests that the supply side is significantly underdeveloped, and there is considerable scope for social, business and technological innovation, not as isolated initiatives, but as a concerted programme focused on changing attitudes, pooling knowledge and resources, and integrating formal and informal solutions.
How are we doing it?
Phase 1 of the LTCR – a competition for entry into a Sandpit – took place in March 2013.
The Sandpit took place on 16th -20th September 2013 and Sandpit projects completed at the end September 2014.
Phase 2 of the LTCR – Grand National Challenge will comprise two activities.
- Discovery Phase will run from October 2014 to February 2015. It will constitute several packages of work (1) Strategic partnerships and Alliances, (2) Provocation Paper, (3) Challenge video, and (4) development of a dedicated LTCR website.
It will also involve the following activities:
-3 debates (policy, industry and public) based on the outputs of the Provocation Paper.
-3 road shows across the UK (London, Midlands and NI/Wales) to raise awareness and convey information about the LTCR and upcoming challenge.
-working with a mainstream media partner to elicit national views on potential thematic areas to inform the competition stage.
(2) An SBRI single stage, collaborative competition. The goal will be to fund four (4) diverse mulit-sectoral projects to validate and evaluate the potential of innovation (economic, social and technological) in enabling an individual with high level physical and/or cognitive requirements to live in their own home, not in a setting run on institutional principles.
We recognise that the LTCR vision is hugely ambitious and in a highly challenging area. However it is also an area that offers huge opportunities in both service improvement and commercial viability. In order to succeed in delivering on the vision the first step is to raise the highest possible level of awareness of the challenges facing long term care. Through engagement and dialogue, backed by an effective social media campaign, we believe that we can be successful in raising awareness of this agenda and in doing so, generate significant levels of interest. Through the heightened awareness we will be effectively informed of the areas of focus for the challenge and will help to support change in the revolution of long term care.
The Long Term Care Revolution