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British Wool promotes emerging talent through awards

‘My Country Business Awards’, a competition run by Country Homes & Interiors (CH&I), a home interiors publication has partnered British Wool, to promote entrepreneurs to move their businesses forward.

British Wool will be the major sponsor of the competition which has six categories; Interiors, Retail Services, Hospitality and Leisure, Craft, Food and a new Award for Emerging Talent using British Wool.

The six winners will receive three mentoring sessions each from experts and valuable coverage within the magazine which has a readership of over 320,000 and also a huge online and social media following.

The magazine celebrates female entrepreneurs that ‘do what they love and love what they do’ and has a track record of helping young businesses build identity and gain new customers.

British Wool, which is owned and run by up approximately 50,000 sheep farmers in the UK, symbolises the importance of country based businesses, which are mostly run from the farmhouse.

The UK has more sheep breeds than any other country in the world and has the greatest natural diversity in both shade and texture in wool available to the textile sector.

“This aspect of British Wool is increasingly interesting to young designers looking for a unique story that will enhance their product,” British Wool Marketing Board said in a press release.

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