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PRESS RELEASE - London Waste and Recycling Board launches Advance London - a new circular economy business support programme for SMEs

Advance London: Helping SMEs to capitalise on the benefits of the circular economy


The London Waste and Recycling Board (LWARB) has launched Advance London, a new business support programme, which will be open from January 2017. The Advance London programme will provide free practical help and advice to SMEs in London to enable businesses to adopt and scale up circular business models.


Wayne Hubbard, Chief Operating Officer of LWARB, said, “London is host to several circular economy leaders. The nature of the circular economy requires collaboration throughout the supply chain and changes the way businesses interact with consumers. As more and more businesses ‘go circular’ new opportunities will emerge for SMEs to bring innovative solutions to overcome the challenges that businesses face in this transition. We want London to be a world leader in nurturing circular economy businesses.”


The Advance London programme will support SMEs to identify these emerging opportunities and demonstrate the value that the circular economy can bring. A team of highly skilled business advisors will deliver a series of events, workshops and one-to-one business support to SMEs in London to enable businesses to realise the benefits of adopting a circular business model. They will also support existing circular enterprises to overcome any barriers to growth and improve their competitiveness.


The three-year programme is jointly funded by the European Regional Development Fund and LWARB. This programme will support LWARB’s wider investment initiatives dedicated to supporting SME’s within the circular economy.
Further details of how to apply will be provided in the coming weeks but for more information or to register your interest please contact info@advancelondon.org or visit www.lwarb.gov.uk/what-we-do/advance-london/.
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Notes to editors


London Waste and Recycling Board (LWARB)
LWARB is a partnership between the Mayor of London and London’s Boroughs dedicated to improving waste and resource management within the capital, in conjunction with a number of stakeholders. LWARB is developing a circular economy route map with the aim of turning London into a circular city. LWARB will deliver a series of initiatives to accelerate this transition, with this programme being the first of a range of investment programmes for SMEs in London to be launched in 2017.


Circular economy
A circular economy is one in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end their life. It is a more efficient and environmentally sound alternative to the traditional linear economy in which we make, use and dispose of resources.


For media enquiries please call Ali Moore on 020 960 3680 or email info@lwarb.gov.uk .

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