How does the contest work?

The contest is a 2-stage procurement process. Stage 1 involves filling in an application form and making a 2-minute video presentation of your idea.

We will select up to 15 entries to go through to the next stage. Stage 2 involves a live pitch and Q&A to a panel of judges who will make the final decision on which solutions to fund. 

Stage One

Applicants can apply from Monday 14 September 2015.

  1. Complete the online application form. You can save a partially completed application, update, finalise and submit the form at your convenience
  2. As part of your application, upload a 2-minute video. Note that we judge the video on the strength of your idea – not the production quality.

Remember to submit your completed application form before noon on Tuesday 27 October 2015.

IMPORTANT: do not leave your submission until the last minute. Technical problems do occur and late submissions will not be accepted.


What sort of video are we looking for?

Video entries by previously successful contest applicants have included a mix of pitching to camera, animations and example footage of the proposed solution. They also clearly highlighted how their idea met the challenge in the contest. We do not expect you to share any intellectual property or commercially sensitive information.

Videos and written applications will remain confidential but they will be seen by a panel of expert assessors who will review the ideas described in them and select a shortlist based upon how well they address the above criteria. From that shortlist an internal panel will then choose up to 15 finalists to go through to stage two.


Stage Two

Stage 2 will involve a panel session held on Wednesday 9 December 2015.

Finalists will have 10 minutes to present their ideas and take part in a Q&A session with the contest panel, which will include the challenge partners. The panel will select up to 5 winning companies, one from each challenge area.


Key dates

Briefing events

Monday 21 September 2015 – London

Tuesday 22 September 2015 – Cambridge

Submission deadline

noon 27 October 2015

Finalists notified

Friday 20 November 2015

Practice pitch sessions at IC tomorrow office

Tuesday 24 November 2015 – for all finalists

Monday 30 November 2015 – one-to-one sessions

Wednesday 2 December 2015 – one-to-one sessions

Final panel session

Wednesday 9 December 2015

Winners announced

Friday 18 December 2015

Trials launched

Autumn 2016


Awards: 5 x £35,000

Contest Brief

Guidance for Applicants

Deadline: noon, Tuesday 27 October