What business models will make best use of metadata to generate long-term sustainable content businesses?
For the Creative Industries, metadata is information about digital content and services and the way they are consumed, used and distributed. Details about a movie sitting in a digital distribution service –from the basics like title, release date, director and writer right through to full cast and crew details – are all metadata; but so too is information about who’s watching that movie, and when – and what else they watch, and how they rate it, and with whom they share it... And on and on.
This might seem like dry data – but captured and exploited correctly it is transformingly powerful, not least as we hurtle headlong into an era of converged devices, platforms and media offerings. For 18 months the CIKTN has been spreading the work about the power of metadata for the content industries in particular: music, film and TV and publishing.
Over the next year we will take that message more widely, looking at sectors as diverse as journalism, video games, architecture and the performing arts, helping companies and individuals within these fields navigate the complexities of metadata and better understand the opportunities to exploit them.
Simon Hopkins is the Metadata Champion for the Creative Industries KTN.
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