Improved efficiency and customer experience the end goal of Innovate UK's Enhancing the End to End Journey: Briefing and Networking event summary

To launch and promote Innovate UK's Enhancing the End to End Journey competition a briefing and networking event was held in London on 19 August, that also provided opportunities for in-person and online networking for companies considering putting together proposals for industrial research projects.

Those that volunteered their expertise - in elevator pitch presentations described below - can be contacted to further leverage this networking. But this is just the beginning - as ahead of a 18 November dealine, further networking events are to take place in Manchester on 17 September briefing and in Edinburgh on 22 September.

The Enhancing the End to End Journey competition is offering investment of up to £10 million in collaborative R&D projects to help improve the efficiency and experience of entire journeys, for people and freight.

A full Webinar recording of the 19 August breifing is available for review. As a time saver, notes of the speakers' presentations are below, plus downloadable pdf versions of Innovate UK's slides, KTN's presentations and the majority of pitching presentations slides alongside each speaker's photo.


Supporting documents & links

Innovate UK Presentations

Helen Feather - Competition Executive, Innovate UK - opened by highlighting the advantages of innovation to the UK economy. Innovate UK has helped over 5000 companies to date, and its research suggests that companies that persistently invest in innovation have 13% higher productivity, on average, than non-innovators.



James Turner, Lead Technologist - Transport Systems, Innovate UK

As a prologue to his presentation James Turner urged attendees to take look at Innovate UK's related competition Connected and Autonomous Vehicles, for which there was a similar networking and briefing event two weeks beforehand, as well as the subsequently announced winning trials to be funded under the Integrated Transport Local Authority Solutions competition.


Competition Background

James laid out Innovate UK's thinking for initiating this competition. Trends expected to have knock-on effects on transport systems in the foreseeable future include expected increased road traffic congestion, predicted to cost the UK economy £300 billion over the next 16 years. There's also an ageing population; a rail network under stress; an increasing population presenting increased requirements for goods entering logistics chains; pressures from consumers of transport looking to balance cost, comfort, speed, and convenience; and younger people currently less interested in car ownership.

"To respond to these trends, while still supporting economic growth, we could either build more infrastructure - which would be expensive and take time - or optimise the networks we already have. That is what this call's designed to facilitate: to Enhance the End to End Journey".


Increasing availability, capacity and ease of use for customers

According to James, this call requires thinking about the end-goal - that is more efficient and better journey experiences, and technologies that will be required to assist that process.

"This competition is seeking innovative proposals that will facilitate seamless end-to-end journeys for people and goods, so increasing the availability, capacity and ease of use for customers".

"It applies to both travellers and freight. In either case, customers should be able to select from options for completing their journey, from their starting point to final end point, including choices of modes."

"This is a big ask. It requires new business models and an understanding of transport asset locations in real-time, to offer choices based on cheaper, faster and better travel".


Competition scope

The Enhancing the End to End Journey competition aims to bring together industry, local authorities and service providers to work together to devise new business models and technologies. Proposals should cover one or more of three themes: network and data connectivity within modes and to users; infrastructure; and customer interaction and experience.

  • Network and data connectivity within modes and to users - to include:

    • open/emerging standards, applicable to all modes of travel
    • presentation of aggregated travel and ticketing options to users (such as a central payment platform and multi-modal ‘marketplace')
    • incentives for a collaborative culture across the transport industry.
  • Infrastructure - which covers:
    • Fusion and analytics of big data assets. This includes:
      • rail data;
      • motorway data & all other automotive data;
      • taxi services;
      • domestic air data & maritime data;
      • emerging transport modes;
      • parking data.
    • Enhanced understanding of the transport network. This includes:

      • technologies that fills the gaps in understanding the status of individual modes within the overall transport system;
      • enablers of ‘smart' infrastructure and interoperability;
    • Working with freight operators to find innovative ways to move a larger range of freight more swiftly using national and international services. This includes:

      • internet-purchased freight;
      • novel approaches in freight sharing;
  • Customer interaction & experience:. "Unless we get customer experience right then there'll be a huge amount of inertia - use of end to end services will require customer confidence. So quality of customer experience is key". This theme covers:

    • Enhancing customer experience and delivery of information;
    • Development of personalised and profiled mobility planning, based on a ‘mobility integrator' concept, that could include:

      • commuter focus – optimised by time or cost;
      • tourist focus – optimised by attraction or scenic routes;
      • network focus – optimised by load balancing;
    • Changing travel behaviours through incentives;
    • Assistance for older people;
    • Technologies to enhance how information is conveyed to the traveller or user of the transport system, including:

      • passenger interaction;
      • novel display methods;
      • Strategies for creating a sense of ownership for the user.

Proposals should offer original thought, and help transition early-stage research into industrial research.

They should also work across transport modes, including in payment systems.

Innovate UK is particularly interested in business models linking transport operators and companies in new ‘value chains'. Business models should also offer the prospect of being self-sustaining commercially beyond the funding period. Consideration should also be made for economic benefits and market size including international markets, and governance should be put in place to ensure balance between public and commercial interests.

Proposals should be scalable, address at least two transport modes and offer trials both through modelling and in-the-field environmental laboratories.

In addition, the route to broader exploitation and business model development must form a part of applications.


The critical path

James recommended that evidence of adequate project management be included in applications. In particular, proposals should focus on:

  • Data sources and permissions (showing how the project has secured access to data);
  • Technology investment requirements;
  • Management strengths of the team, and a plan for a successful project outcomes;
  • Collaboration and commercial arrangements between project participants;
  • Synergies with other projects, actual and potential;

How ‘unknowns' would be dealt with should also be addressed. Also, any assumptions and estimates should be verified, and the means by which evaluations would be carried out should also be stated.

The innovation status, such as the originality of the proposal should also be considered. Have aspects of it been done before? Do patents apply? What's the competition?

There should also be evidence of a cashflow forecast, identifying short and long-term funds and costs; and a risk review, identifying where Innovate UK funds will reduce risks that couldn't be otherwise funded by the project participants themselves.



Questions from the audience included whether non-UK companies can participate - for which James responded that Innovate UK can look at each on a case-by-case basis - and budget size, which he envisages to be from around £250,000 to £3 million, but could be acceptable outside that range.


Lucie Thomas - Competition Executive, Innovate UK

Lucie Thomas suggested that the ideal project should show a clear commercial opportunity.

The ten application form questions were detailed, and a recommendation that evidence be provided for how potential risks would be mitigated.

The Enhancing the End to End Journey competition has a two stage application process: registration for potential applications closes at noon on 11 November, and the expression of interest deadline is at noon on 18 November. - Professor Takashi Matsuura, Direct or the European Centre London Office of Kyoto University, who is interested in Technology transfer, offered as a suggested example product he uses at home -, a travel service that provides cross-modal information on journeys, including all rail services and domestic flights, that has he says been around for about 15 years, and is ‘famous' in Japan.

KTN Presentations and Networking Presentations

Tessa Darley, Head of Transport, KTN

"We are the oil in the wheels of the UK's innovation machine".

After a networking lunch, Tessa Darley introduced the delegates to KTN, how they can use it and the advantages it offers.

The KTN is funded by BIS via Innovate UK, is impartial and free at point of service. It brings together businesses, entrepreneurs, academics and funders to develop new products, processes and services.

Tessa pointed out some further networking events around the Enhancing the End to End Journey competition - in Manchester on 17 September and Edinburgh on 22 September.

Tessa Darley's Presentation



Elevator pitches

Ian Stock

Ian Stock, KTN's Manager - Marine / Maritime, chaired a series of networking elevator pitches, plus a half-time break of pep talks designed to encourage and inspire high quality proposals by KTN's Phil Wiliams and Ed Hobson.


David Clarke, RSSB

David Clarke said he wanted to be seen to offer RSSB's support for multi-modal transport solutions. Passengers, he suggested, should be agnostic about how they travel, be kept up-to-date during their journeys and there should be the possibility of just one transaction per journey.

The gap, he suggested, is in information architecture, and in order to maximise the benefit of such a proposition a solution should use an open-architecture.

RSSB would be interested in helping with demonstration projects.

David Clarke provided three example projects where RSSB had been involved in funding innovative rail projects.


Gerrit Boehm, OpenCapacity

"Wouldn't it be great to know how crowded your train will be?"

OpenCapacity offers real-time capacity forecasts for Public Transport. the platform includes weight sensors to analyse how many people there are in a train carriage, or bus, and gives real-time estimates of crowding and suggestions about less crowded travel options.

"Our proposal is to create 3D maps of the interiors of carriages to give another level of information to travellers and TOCs."

BDI Open Capacity Elevator Pitch

Daniel Auger, Cranfield University

"We have excellent systems integration facilities – and our own airport!"

Cranfield Elevator Pitch

Anne Bonne, IET

"IET is an engineering membership body, that produces industry reports, journals and conferences, and offers knowledge dissemination, to a membership of 25,000 transport experts".

"We want to be part of a collaborative R&D consortium looking to engage with communities across different modes of transport"

Anna Bonne IET Elevator Pitch

Ben Davis, GOBOTiX

GOBOTiX provides research, development, design and consultancy services including in Autonomous Vehicles, and is part of the Greenwich Gateway (driverless cars road trial) consortium.

The company can provide navigation systems and autonomous vehicle control expertise.

GOBOTiX Elevator Pitch

Martin de Heaver, ETHOS Smart

ETHOS Smart has expertise in parking, multi-modal transport, behaviour change, linked open data, and shared transport.

Ethos VO Limited is currently involved in three funded Innovate UK projects: The Collaborative High Street Platform within the Re-Imagining the High Street SBRI competition, Collaborative Parking Solution Project within the SBRI_Future Cities Solution - Phase 2 competition, and by far the largest - The Future Cities Parking Management Platform, also funded in the SBRI Future Cities Solution - Phase 2 competition.

"Most journeys start and end with parking, so that's an important part of journey planning and booking".

"We're interested in modal change and shared vehicles (bike, car, rideshare, bus etc) for the trip to and from out-of-town car parks and railway stations, and how business models could be developed".

ETHOS Elevator Pitch

Daniel Dearing, Partnerships Manager, Digital Catapult

Digital Catapult can offer three services: technical development - such as user experience design, architecture design - closed data, personal data, trust and cybersecurity, and open innovation - with co-creation workshops near Euston Station.

For this competition Digital Catapult is interested in personal and closed data.

Digicat Elevator Pitch

KTN - Design and Horizons, and Tips and Tricks

Edward Hobson, KTN - Introducing Design & the Horizons tool

Design offers a people oriented perspective.

Ed Hobson, as Design Manager for KTN, stressed that design is not just about look and feel, but at its best is a problem solving methodology. It provides a means to understand market pull, and asks questions about the need for a product or service, who it would be for and who would buy it.

Ed introduced The Design Special Interest Group, led on behalf of Innovate UK by Knowledge Transfer Network's Creative Industries Community. The Design Special Interest Group supports business innovation by building a community of designers and technology innovators, and encouraging the use of design earlier in the R&D process.

For the second part of Ed's presentation, he introduced Horizons, a tool designed to help define the environmental limits and social conditions necessary for a sustainable economy. It could be useful for potential applicants by prompted specific drivers affecting innovation ideas, challenging assumptions about future markets, and raising underlying issues about whether the innovation will be economically, socially and environmentally sustainable.

Phil Williams, KTN Robotics & Autonomous Systems Lead - Tips and tricks for applying - the scope document is your friend

KTN's Phil Williams went into the finer detail about what, specifically, applicants should look out for to ensure a proposal has the best chance of success.

Starting half way down the pdf download of the afternoon presentations, these could form a checklist so nothing is overlooked. The first stage is to make sure your idea is in scope. Other starter questions to ask yourself are is there a large enough market opportunity, is there UK capability, is the idea ready and the timing right, and whether Innovate UK funding will make the crucial difference.

The proposal has to be justified, and as each question have equal weight, equal effort should be applied to each of the ten questions in the application form.

For the checklist, see Phil's slides, covering the fundamentals - don't make schoolboy errors; the Specifics of the business proposition and project details, funding and the value add.

Phil proposed that the application stage is not a time to be shy about expertise, and requires careful to only include eligible costs. It should also show how risks will be managed, as they are going to exist - what counts is a plan to deal with these.

To round-up, Phil pointed out that registering interest does not require an application to be submitted; make sure to read the questions and make use of the supporting documentation, especially the scope; to upload early and often; that an unfunded project is not necessarily the end of the line; and, finally, that the KTN is here to help.

Elevator pitches - part two


Dan Hubert, AppyParking

The AppyParking app that allows drivers to see every Controlled Parking Zone in London to make informed choices about parking. Dan Hubert quoted a figure of 20% of traffic in cities is caused by drivers trying to park, that is a huge problem for cities. AppyParking data could, he envisaged be fed to autonomous cars and be part of a marketplace for parking data.

AppyParking is looking to apply its data to "the next part of the journey".

AppyParking Nwave Elevator Pitch

Devrim Kara, PTV Group

PTV Group provides traffic and logistics software. It can offer real-time and predictive traffic management and optimisation solutions, and integration between data and traffic control centres, multi-modal network users and other stakeholders (such as emergency services).

PVT Group Elevator Pitch

Dr. Nick Knorr, Transport Systems Catapult

Transport Systems Catapult is a centre of excellence for human-centered design, charged with driving UK global leadership in intelligent mobility.

"TSC has published the Intelligent Mobility Data Index (IM Data Index) website, which aggregates over 200 transport information sources that I suggest is worth taking a look at for this competition".

Transport Systems Catapult Elevator Pitch

Susan Perriam, KTN

Susan Perriam described the Very Light Rail Centre - a Joint Venture in the Black Country between WMG, Black Country LEP and Dudley & Sandwell Borough Councils.

KTN has been asked to coordinate the pre-startup phase.

Susan is keen to look at modal transitioning for this competition.

VLR Centre Elevator Pitch

Dr Mohammad Mesgarpour, Microlise

Microlise telematics and electronic proof of delivery solutions help reduce the cost and environmental impact of fleet operations, and has customers including DHL and Tesco.

It is currently involved in two Innovate UK supported projects: VEDAT (Value Enhancement for Data from Assets & Transactions) for the Data Exploration - Creating New Insight and Value competition, and COSLE - Collaborative Optimisation in a Shared-Logistics Environment for the Information in Location Based Services competition.

The company can provide onboard and cloud-based computing and analytic, and telematics for freight operations.

Microlise Elevator Pitch

Nick Radcliffe, FreightArranger


Nick Radcliffe, MD of (an online booking and tracking service for freight) said that cost and reliability are the drivers in freight. Systems have to be different than for passengers.

For rail, the key is how to integrate with road and water based modes, and breakthrough would come by cracking issues such as CO2 emissions, congestion and costs.


FreightArranger Elevator Pitch


Michael Walker, AIMES Grid Services

Aimes Grid Services is a data centre service provider based in Liverpool, experienced is using data sets in rail, ferries and road - all available through a single API. It has ideas around optimising freight into and out of a city and for passenger flow.

AIMES Grid Services Elevator Pitch

Nick Bromley, Citi Logik

Citi Logik offers insight into the way people move on foot, in a vehicle or by train.

It has developed ways to identify and analyse demand activity, applied to complex spatial challenges in the Transport, Intelligent Mobility, Smarter Cities, Retail & Advertising, and the Built Environment.

"We track mobile phones and have worked with the Welsh government and Transport for Greater Manchester to do useful things with this anonymised data - giving insight into how people move."

"We can track with a degree of accuracy of 50m, in future down to 20/30m - with use cases in car parks, throughput in stations and where they go next."


Keith Williams, British Parking Association

Keith Williams of British Parking Association said parking matters as 64% of all journeys involve the car at some point. Parking is where BPA comes in. It represents the whole of the parking industry - at stations, airports etc.

"Every local authority needs to be serious about parking. We can make a valuable contributions to proposals as we offer connections: to the people that are controlling and managing almost every UK parking act and knowledge of the UK parking community, rules, regulations, and ruses."

British Parking Association Elevator Pitch

Other pitches not presented


Update: Additional networking events for the Enhancing the End to End Journey competition

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