Daimler Financial Services AG has today annlounced the formation of a new subsidiary to be known as Daimler Mobility Services GmbH to expand the company's mobility services business operations.
The new company's headquarters are in Stuttgart.
Daimler states that the number of carsharing customers in Europe could increase from roughly 700,000 today to nearly 15 million by 2020. “In view of the enormous market potential for innovative mobility services, our goal is to break the 100 million euro mark for revenue within the next 24 months,” said the new company's CEO Klaus Entenmann to journalists today.
New subsidiary ensures comprehensive mobility from single source
In 2011, Daimler Financial Services assumed responsibility for managing the car2go mobility concept developed by the Group’s Business Innovation department. In addition to car2go, the moovel smartphone app mobility service is also offered by Daimler Financial Services. Now car2go, moovel, and other mobility services were consolidated into the DFS subsidiary Daimler Mobility Services GmbH to coordinate such services.
car2go already profitable in three cities
Daimler’s car2go mobility concept is claimed to be the world’s leading provider of flexible carsharing models. The technology makes it possible to rent car2go vehicles on the spur of the moment and later park them at any location within an area served by the system. The concept had already become profitable at various locations by the end of 2012, which was much sooner than expected.
Currently, 275,000 customers have registered with car2go, a figure predicted to reach half a million by the end of this year. car2go is available in six cities in Germany, and has more than 100,000 customers. car2go is now being offered in 18 cities around the world and will expand its service to additional cities throughout the course of this year. The number of available car2go vehicles will also increase from 6,100 to more than 10,000 by the end of 2013. car2go employs around 250 people.
moovel will be available in additional cities
The mobility platform moovel, which has been tested in pilot projects in Stuttgart and Berlin since 2012, will be launched in numerous additional cities in 2013. With the smartphone app, customers can easily and conveniently compare mobility options such as car2go, taxis, ridesharing services, and local public transport in terms of various parameters, e.g. trip duration and costs. Just a few clicks is all it takes to come up with a solution for an individual's personal mobility requirements. In the future, moovel customers will be able to find their preferred mobility option with the app and make all the necessary reservations and payments in a one-stop shopping system.
New strategic partnership with GottaPark Inc. to develop intelligent parking solutions
In the area of intelligent parking solutions in urban areas Daimler acquired a financial interest in GottaPark Inc., which is headquartered in San Francisco, at the end of December 2012. GottaPark customers can already reserve parking spaces online from a pool of more than 300,000 parking spots in eight US cities (San Francisco, Seattle, San Diego, Denver, Houston, Boston, Chicago, and Miami), as well as in Vancouver, Canada. Since 2007 GottaPark has been working to make parking in cities easier. Daimler’s minority interest in the company also includes plans for strategic cooperation projects. An initial pilot project is scheduled to be launched in Europe in 2013.
Completely automated rentals for company fleets
Daimler is also looking to expand the car2go concept for fully automated rentals to include the commercial fleet management as it views carsharing for company vehicle fleets, which could increase fleet capacity utilidation and enables employees to also privately use available cars from the pool at a relatively low cost in the evening or on weekends. A respective pilot project has been pre-announced for this year.
Further holdings and partnerships
Daimler also has a stake in various other mobility service providers, including the provider of the myTaxi smartphone app, as well as in carpooling.com, whose mitfahrgelegenheit.de portal in Germany is the market leader in the ridesharing segment. In addition, Daimler has an interest in tiramizoo - a platform for urban courier services. Within the framework of car2go, the Group also cooperates with the rental company Europcar, local governments, and numerous public transport companies.