10 June 2013 - At its World Wide Developer Conference held today, Apple announced new computers, a pending desktop operating system line named after surfing beaches instead of cats, and previewed its seventh generation mobile operating system that will include a new feature called iOS in the Car.
Promised as part of the upgrade to iOS7 due in the the Autumn but not actually available until 2014, iOS for the Car is intended to integrate iOS features (although presumably not all) - such as navigation, phone calling, and messaging within the car dashboard display system.
In his presentation, Eddie Cue, Apple's senior vice president of Internet Software and Services, showed the logos for 12 brands that will support the technology, including Jaguar.
For supported vehicles, an iPhone 5 (for instance) would be operated using the car’s built-in display and controls or Siri Eyes Free voice control technology, with the promise that phone calls could be easily and safely dialled, music played, messages sent and received, directions obtained and, plus further (unspecified) features.
Whether such interactivity could meet the requirements the the draft NHTSA guidelines on preventing driver distraction given the ongoing dispute between manufactures and US highway safety authorities concerning distracted driving since (as described at present) it will not require only voice control to operate isn't mentioned on the Apple page, but the company claims that "It’s all designed to let iPhone focus on what you need, so you can focus on the road."
Commute summary: iOS in the Car knows when you’re leaving home for work — or vice versa — and displays traffic conditions and your ETA.
Siri handles calls: Siri will play back your voicemail and return missed calls, if you ask.
iTunes Radio: Use your car’s onboard controls for your music, including iTunes Radio, audiobooks, podcasts, third-party audio apps, and more.
Navigate with Maps.: Get turn-by-turn directions with Maps. Enter an address or let iOS in the Car serve up any address you received in an email or text.
Get the message. And send one, too: Text messages appear right on your car’s display. Siri can read them to you while you listen over your car’s speakers. And to reply, just dictate to Siri.
Brands supporting iOS in the Car
A dozen car brands were illustrated as supporting iOS in the Car: Honda, Mercedes, Nissan, Ferrari, Chevrolet, Infiniti, Kia, Hyundai, Volvo, Opel, Jaguar and Acura.
Eddie Cue has been in charge of Apple's iTunes and iBooks stores for some time, and following last year's management shakeup due to criticism of its Maps iOS application, he has responsibility for Siri and iOS Maps.
Eddie Cue is also on the Board of Directors of Ferrari.
Although not mentioned in that list, BMW last week announced that from next year it will for new models globally offer voice command options including available message dictation and integration of both Apple Siri and Samsung SVoice through the vehicle’s voice command controls as part of BMW ConnectedDrive platform.
BMW will also offer standard BMW Assist eCall with Enhanced Automatic Collision Notification and BMW Teleservice for 10 years in most 2014 models.