The Age of No Retirement, the movement for intergenerational social change, is hosting a radical four-day festival this September to disrupt the narratives around aging.
In the stunning setting of The OXO Bargehouse on London’s South Bank, Age Does Not Matter will engage with citizens, business leaders, creative thinkers, policymakers, innovators and academics to challenge stereotypes and explore the opportunities of a modern, intergenerational world. Through a series of talks, co-design labs, installations, photography, sound and film over 900 people will get together to help change the conversation and create the products and services of the future.
Speakers include Caryn Franklin OBE, who will lead the debate on ways to disrupt fashion; Dr Norman Lewis, Head of Open Innovation at PWC, who will talk about ‘Tech-driven Change’; Suzanne Noble, founder of Frugl, on ‘Why aren’t there older people in technology?’ and Professor Jeremy Myerson, who will talk about ‘People-centred design’ amongst many others.
Age Does Not Matter will also see the launch of a ground-breaking piece of research developed by The Age of No Retirement in close collaboration with research consultancies Tapestry and Flamingo. Designed to explore the changing attitudes to age in our society, the study produced some striking results, clearly demonstrating that today's common assumptions around age and the divisions between generations are simply misplaced.
Over the first two days, the festival will run a series of ten co-design labs for innovators, designers and pioneers to explore tensions and opportunities across 10 key areas of our lives:
Transport & Travel
Money & Finance
Work & Employment
Housing & Home
Health & Wellbeing
Education & Learning
Leisure & Entertainment
Care and Caring
On Friday 30th September The Age of No Retirement will partner with Creative Review and the Helen Hamlyn Centre for Design at the Royal College of Art to build a new blueprint for intergenerational design for all businesses to use.
The festival will come to a close with a fashion show for all ages on Saturday 1st October. Led by Caryn Franklin OBE, we will debate stereotypes and celebrate age in all its fashion and beauty splendour.
Age Does Not Matter is free for people to attend and supported by future-thinking organisations like Barclays Bank, Legal & General Group; Calouste Gulbenkian Foundation; AXA PPP 'Health Tech & Age’ and Centaur Media as media partner.
Jonathan Collie, co-founder of The Age of No Retirement says, “Society is changing. We are all living longer, healthier lives and we are only just starting to wake up to the potential this can bring. With Age Does Not Matter, we want to raise awareness and change perceptions of age, but importantly, we want to take action and improve the services and products we use in our daily lives. This is not just about having ideas, it is about getting the right partners on board to make them happen, about finding ways to build solutions that will benefit us all.”
George Lee, co-founder and The Age of No Retirement adds, “The current metrics around age are obsolete, and have been for some time. For all the talk about divisions between generations, our research shows that there we have more in common than we think. Age Does Not Matter marks the beginning of our journey to design a better, more inclusive world where people are seen for who they are, rather for how old or young they are. With our new design principles, we will be able to create products, services and communications that cut across generations and better reflect the modern, open society we want to live in”
Age of Does Not Matter will take place from 28th September to 1st October at The Bargehouse, OXO Tower Wharf in London’s South Bank. For more information and to book tickets go to the Eventbrite page: https://www.eventbrite.co.uk/e/age-does-not-matter-tickets-26800521080
Story source: The Age of No Retirement press release