How does the contest work?

The contest is a two-stage procurement process. Stage one involves filling in an application form and making a two-minute video presentation of your idea.

We will select up to 12 entries to go through to the next stage. Stage 2 involves a live pitch and Q&A to a panel of judges who will make the final decision on which solutions to fund.


Stage One

Applicants can apply from 11 January 2016

1.    Complete the online application form. You can save a partially completed application, update, finalise and submit the form at your convenience.

2.    As part of your application, upload a two-minute video. Note that we judge the video on the strength of your idea – not the production quality.

Remember to submit your completed application form before noon on 23 February 2016

IMPORTANT: do not leave your submission until the last minute. Technical problems do occur and late submissions will not be accepted.


What sort of video are we looking for?

Video entries by previously successful contest applicants have included a mix of pitching to camera, animations and example footage of the proposed solution. They also clearly highlighted how their idea meets the challenge in the contest. We do not expect you to share any intellectual property or commercially sensitive information.

Videos and written applications will remain confidential but they will be seen by a panel of expert assessors who will review the ideas described in them and select a shortlist based upon how well they address the above criteria. From that shortlist an internal panel will then choose up to 12 finalists to go through to stage 2.


Stage Two

Stage 2 will involve a panel session held on 13 April 2016.

Finalists will have 10 minutes to present their ideas and take part in a Q&A session with the contest panel, which will include members of the challenge partners. The panel will select up to four winning companies, one from each challenge areas.


Key dates

Contest opens

  Monday 11 January 2016

Briefing event

  Thursday 21 January 2016 - London

Submission deadline

  Noon 23 February 2016

Finalists notified

  Friday 18 March 2016

Practice pitch sessions at IC tomorrow office

Tuesday 22 March 2016 – for all finalists Monday 4 April 2016 – one-to-one sessions Tuesday 5 April 2016 – one-to-one sessions


Final panel session

Wednesday 13 April 2016

Winners announced

Friday 22 April 2016

Trials launched

Spring 2017


Awards: 5 x £35,000

Briefing Event: 21 January

Contest Brief

Guidance for Applicants

Deadline: noon Tuesday 23 February 2016