Enhancing in-store experiences










The Challenge

Many people have experienced the frustration of going to a bank and queuing to speak to an advisor. It can be a slow process in peak times despite providing extra staff, additional in-branch machines, as well as mobile and internet services. Whilst the younger generations are turning to online and mobile banking solutions to avoid these issues, there is still a significant proportion of society that prefers (or tasks that require) interactions in-store. Moreover, there is a significant opportunity to bring the best of the online world into physical stores in a way that is seamless and accessible to all generations, to improve the experience for all.

This challenge, set in partnership with Barclays, seeks solutions to enable banks to provide more customer friendly digital solutions in branch and/or in other retail locations, to help customers with their everyday banking needs.

The successful solution will enhance the experience in-store, and may additionally or simultaneously improve online services, and must be:

  • User friendly and simple to use
  • Contextual
  • Secure and reliable
  • Scalable (across multiple services)
  • Accessible to all customers
  • Interactive
  • Self explanatory
  • Time saving, and work to speeds up and improve access to services required

Furthermore, it should be noted that a large majority of customers who use Barclays branches regularly are over the age of 50, and in many cases do not have access to mobile or internet banking services. Many customers have a range of disabilities which need to be considered, and many enjoy the interaction with staff and the reassurance they provide in the execution of their banking transactions.

The successful company will have the opportunity to trial their technology with Barclays for a minimum period of three months, before commercialising their solution more widely beyond the trial. This may include access to Barclays R&D teams to receive expert advice and recommendations, and potentially to trial concepts with select Barclays audiences and stores.


About Barclays

Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide. With over 325 years of history and expertise in banking, Barclays operates in over 50 countries and employs approximately 140000 people worldwide.

They've built a reputation for continually finding new and exciting ways to develop and deepen relationships with customers and clients. Barclays are responsible for the UK's first credit card, Barclaycard, which launched in 1966, followed the next year by the world's first ATM in Enfield. Their Business Advisory Service began in 1973, and by 1981 they were the first foreign bank to file with the Securities and Exchange Commission in Washington DC, USA.

Barclays were also behind the UK's first debit card in 1987, and were also the first financial institution to open a website on the internet in 1995. By 1999 they were estimated to be the UK's most valuable brand, and by 2006 they were making half of our profits outside the UK. In 2008 they were the first bank to launch a roll-out of contactless debit cards and continued to establish new locations as far afield as Pakistan and Russia. Most recently, they've become the first bank to launch Pingit, an app that allows you to transfer money from your iPhone, Android or Blackberry to anyone with a mobile phone number.

Learn more: https://jobs.barclays.co.uk/about-us/

Awards: 5 x £35,000

Briefing Event: 21 January

Contest Brief

Guidance for Applicants

Deadline: noon Tuesday 23 February 2016