Experience Led Innovation

Experience led innovation adds value by placing people and their experience of a product or a technology at the centre of design and development.

It helps to transform a new technology into a marketable product; it adds competitor advantage (Apple is a great example); and it ensures things are easy to use.

This group will champion experience led innovation by doing the following:

  • Accelerate involvement in the Internet of Things program by identifying key issues for the creative industries, influencing the strategy for engagement in the program, increasing the participation of the creative industries and the openness of the technology groups to collaborate with the creative industries. More specifically, the champion will work with the TSB to develop thought leadership and work with the UK Research Councils and TSB on future strategy.
  • Build the involvement of the creative industries into the development of Catapult centres by ensuring design strategy and design tactics get embedded into the projects they undertake, and the design of the centres themselves.
  • Aim to establish relationships between creative industries and related technology groups by building connections with associated KTN networks and their members.

Dr Rachel Jones is the Experience Led Champion for the Creative Industries KTN.


Available Reports

  • Five Key Themes (PDF) - an Executive Summary of the Theme Champions' work over their first year of operation.

New and noteworthy

There are no results.

Featured events

There are no results.

Latest discussions

There are no results.

Contact Details

Experience Led Innovation

No websites added just yet…

Experience Led Innovation hasn't added any of their social connections yet.

Latest news

Business leaders increasingly embracing 'digital strategy' but what is it?

According to a recent Gartner survey of more than 390 senior business leaders in...

A Few Psychological Implications of Consumer Co-Creation

    In a recent blog posted on the website of US...

Living Labbing the Rotterdam Way

In September 2012, Ingrid Mulder of the Technology Innovation Management Review...

Upcoming events

There are no results.

A little about Experience Led Innovation

How best to exploit creative processes and innovation throughout the economy?

Read more about Experience Led Innovation