For many years we've heard a thousand good explanations for not fundraising, however none more often or more strongly put than the potential unfavorable impact of the EU referendum.
Surprising then, that considering that the financial crisis of 2008 throughout a period of unmatched uncertainty, our team have actually handled a few of the UK's most successful fundraising projects by concentrating on these seven, easy 'home truths':
Do It Now!
The level of urgency in Third Sector organisations is generally too low to correctly address their far reaching, financial demands. Members, paid personnel, and even Trustees are commonly ready to go for the status quo, satisfied with small gains, rather than transformational change. It's remarkable just how stable and satisfied some non profit organizations can be, in spite of an accepted need to 'bring in the money'.
To change this way of reasoning-- focus first on creating a genuine feeling of urgency-- focus your core supporters on the limited time available to attain meaningful goals, instead of token, step-by-step advances in fundraising performance.
Value Your Volunteers
The two words guaranteed to turn off time-poor, over dedicated people, are 'fundraising' and 'board'. Not-for profit's that support, rather than 'exhaust' volunteer leadership can attain remarkable fundraising results.
Be brave, make a guarantee to stand down your volunteers once the job is done.
Create momentum by setting a defined period over which the funds will be raised. Busy individuals will then consent to get engaged, safe in the knowledge of when this dedication of their precious time will ultimately end. The old adage that the job will increase to fill the time given, holds true in fundraising too.
Givers Hold The Power
Overcome a fascination with getting the best possible participation in the fundraising process and rather end up being inspired by how new investments in your charity will actually be made use of.
The enthusiasm of your group for a 'transformational' vision is important, so fuel that passion, build a dedication to the future and show they have the power to make it all happen. By giving as kindly as they possibly can, they will certainly have the ability to inspire other people to join them in making your shared vision a reality.
Deal With Facts
Involve your volunteer askers with timely and succinct reports, made up of relevant data. hlf funding really is a site that is loaded with lots of up to date info on charity fundraising.
Your fundraising team need to find out from week to week how many approaches for gifts have actually been made, just how many are still to be made and most importantly, precisely what should be done to achieve the next target. Facts presented in a favorable way, will focus effort on the most important actions that have to be taken to reach target.
Produce Short-term 'wins'.
Major fundraising campaigns take time to win. To develop confidence and maintain passion, agree intermediate goals to be attained, such as getting the needed number of fundraising staff member or securing the participants required at your information events. These 'way-markers' provide valuable points from which to chart the campaign's efficiency, highlighting much more than just the sum of money that has been banked thus far.
As the 'way-markers' are achieved, confidence will certainly develop that the ultimate target will be gotten to. "Success brings success" and these short-term victories will definitely help you keep the 'cynics' from declaring that absolutely nothing is happening! fundraising staff
Take Care Of 'wins' Successfully
Early celebration after a significant gift or other achievement could encourage your team to get complacent and relax wishing that someone else will raise the remainder of what is required. So be prepared and use your 'victories' to highlight exactly how much more still needs to be done to attain your goal.
Interact With Energy
Your transformational vision has to be presented, strengthened and represented, to make sure that there can be no doubt regarding precisely what is being recommended.
In our experience it's simply not possible to over-communicate with a community of advocates regarding how vital funding is to your organisation's future. But please, take care with when and how frequently they are invited to give.
It is easy to argue that now isn't the right time to fundraise. If it's not the EU referendum or a monetary crisis, then some other potent excuse can usually be found.
Ultimately regardless of the prevailing economic environment, the choice to satisfy an economic difficulty via a concerted fundraising effort need to be based on an immediate and engaging vision of what your not-for-profit group is able to do to serve its community. By placing these 'home truths' right into action, you could go on to achieve your funding goals now, while other people watch and wait for more certain times to come.