Older adults represent a huge untapped market and commercial opportunity. This project aimed to highlight that opportunity, while showing how design could contribute towards the development of new applications and services.
Independence Matters was a collaboration between the Design Council and the Technology Strategy Board’s Assisted Living Innovation Platform. The programme aimed to support the innovation of services for older adults, predicated on a belief that Design is an inclusive, empathic, human-centered discipline that can help develop services and products to meet older people's needs.
The programme ran two business innovation competitions, and funded seven teams to develop service ideas for older consumers. After six months of development, seven new services were established - focusing on enabling older adults to play an active role in their community, or enabling them to learn new things, and make new connections.
In addition to the social benefits generated, this programme was modelled around a commitment to generating business innovation in adult services - introducing creative thinking and design approaches to the application of technology in the development of these services.