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The Value of Design

The Design Council has put together a short film highlighting the value of design in innovation, particularly for small businesses. As the film makes clear, design isn’t just about ‘shiny gadgets or a new logo’, but rather it’s a powerful tool that can help businesses to increase their productivity and competitiveness. The film is backed up by some impressive figures, showing that every £1 spent by a business on design leads to £4 in increased profit and £5 in export earnings.

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