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Multimillion pound design centre to strengthen UK innovation in the transport industry

A new multimillion pound centre of design excellence to support UK innovation in the transport industry and boost efforts to bridge a shortfall in essential creative skills will be opening at Coventry University in 2017.

The announcement of the National Transport Design Centre (NTDC) comes as a new report from the Automotive Council UK identifies a need for improved education provision for the vehicle design sector to meet urgent demand for creative roles such as modellers.

The NTDC – whose construction has already started on Coventry University's Technology Park – is being funded through the Coventry and Warwickshire Local Enterprise Partnership and the government's multimillion pound Local Growth Deal, with an initial £7 million contribution.

State-of-the-art features of the NTDC, which forms a key facility for the University's existing Centre for Mobility and Transport, include:

  • a 6m interactive power wall which allows users to explore detailed design and engineering
    concepts in virtual reality;
  • advanced clay milling facilities for creating physical models of vehicles;
  • a projection mapping system which can cast digital images onto 3D objects below, helping designers to assess how multiple options would appear on full-scale models.

The centre is set to address many of the Automotive Council report's recommendations, with key areas of focus including undergraduate and postgraduate education in transport design, research projects in collaboration with industry, and support for the UK's high-value manufacturing sector and its supply chain to improve design capability.

According to the report – entitled The Value of Design in the UK Automotive Sector – there are currently only four universities in the UK (including Coventry) teaching transport design at undergraduate or postgraduate level, despite recent and significant growth in both the British car industry and the country's design economy.

David Wright, director of strategic initiatives at Coventry University, said:

"In a global transport industry that is increasingly seeing cost-saving engineering collaborations between competitors, design remains one of the most important ways manufacturers can make themselves stand out. 

Britain, and indeed Coventry as a city, has always been a leader in this field, but what is clear from the Automotive Council's latest report is that creative skills like design and modelling will soon be in short supply if an ageing workforce retires without capable graduates and trainees coming through. 

Our aim with the National Transport Design Centre is to meet this demand for specialised skills, building on Coventry University's existing expertise in transport design with a range of new courses and research programmes. Not only that, but we'll be ensuring the centre is 'open for business' for companies in the transport sector – whether automotive, rail, aerospace or marine – to work with us to help them grow."


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1 person has had something to say so far

Hi Richard,
National Transport Design Centre
Automotive Council UK
Centre for Mobility and Transport
Coventry and Warwickshire Local Enterprise Partnership

Looks like a lot of people getting paid by the taxpayer to find some guys who can actually do the work, sort of lots of chiefs but few indians.

If we do find a few people to design cars then who will they work for? BMW? Tata? Ford? Nissan? Do these university boffins and InnovateUK know that we don't make cars any more, other countries use our engineers and hard workers to line their own coffers and most of the hi-tech stuff is done in their own countries.
Posted on 25/04/16 18:37.

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