Cross Innovation

By embedding innovation in other sectors, applying creative expertise and processes in industries and pioneering new business models and ways of working, creative businesses are increasingly recognized for the wider value they bring to the UK economy as a whole.


The UK has well-established strengths in healthcare, medical technology, creative industries and digital media. At the overlap between these activities there is enormous potential for innovation, improving well-being and developing products and services for a healthcare market which represents 10% of the economy as a whole. 

Earlier this year CI KTN published 'The Creative Industries and Healthcare' report which demonstrates how 'it is in digital media that possibilities for the development of new products and services and transformative business practices are especially rich.' 


Following the launch of the Technology Strategy Board's Creative Industries Strategy in September 2013, in this guest post for CEO Iain Gray reflects on the common ground between the creative sector and mainstream engineering industries.

Latest Cross Innovation Articles

Engineering Creativity

Following his opening address at last month's launch at BAFTA of the Technology Strategy Board's Creative Industries Strategy & associated funding competitions, CEO Iain Gray here reflects...

Why games should matter in the Health Sector

This guest post is submitted by Phil Stuart, Director of Preloaded . Introduction One of the fastest growing areas of games industry is the development of games for more than just...

GAMMA Aerospace Programme seeking to fund app developers

Could you write a software app that makes life easier? Can you make it identify a crime, patrol inside a nuclear reactor or tell a fighter jet where to go? The aim of the Growing Autonomous...


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We are the Knowledge Transfer Network's community for innovators and businesses in the UK's creative, digital and design sectors.


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General enquiries or have an idea for an article to feature on our site? Email Becky.

Organising a creative-industries relevant event? Add to our Upcoming Events listings by emailing Anita.

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