By embedding innovation in other sectors, applying creative expertise and processes in industries and pioneering new business models and ways of working, creative businesses are increasingly recognized for the wider value they bring to the UK economy as a whole.
The UK has well-established strengths in healthcare, medical technology, creative industries and digital media. At the overlap between these activities there is enormous potential for innovation, improving well-being and developing products and services for a healthcare market which represents 10% of the economy as a whole.
Earlier this year CI KTN published 'The Creative Industries and Healthcare' report which demonstrates how 'it is in digital media that possibilities for the development of new products and services and transformative business practices are especially rich.'
Following the launch of the Technology Strategy Board's Creative Industries Strategy in September 2013, in this guest post for theengineer.co.uk CEO Iain Gray reflects on the common ground between the creative sector and mainstream engineering industries.
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