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Technology Strategy Board launches 'Creative Industries Strategy 2013-16'

This week sees the Technology Strategy Board launch its three-year strategic programme to accelerate growth in the UK's creative industries.

The Creative Industries Strategy (pdf), a document that professionals from across the creative industries have helped shape, is an important milestone for the Technology Strategy Board as it outlines the focus of its investment in the sector up to 2016. The creative industries are a well-known success story in the UK, employing 1.4 million and worth more than 5% of GDP. As well as their direct economic value these industries play an important role in catalysing innovation across the wider economy, through new ideas, products, services and ways of working.

The Technology Strategy Board has a critical role to play in helping the sector realise its potential. They are investing in excess of £30m in support of the Creative Industries Strategy implementation, funding that will largely be aimed at start-ups and small and medium-sized enterprises (SMEs), encouraging them to experiment, take risks and establish new markets.

The sector has continued on the trajectory forecast in their 2009 'Creative Industries Strategy' and many of the challenges and opportunities identified then remain valid. The major trends of continued digitisation throughout the sector, fragmentation of audiences, changing user behaviours, convergence and disintermediation have all contributed to the emergence of a digital landscape of increased complexity. Recent industry consultation and analysis has shown that for businesses able to capitalise on these trends ‒ notably in such fields as converged media production tools, transaction platforms, metadata analytics and data visualisation ‒ there are significant opportunities for innovation and growth.

Key Themes

The new Creative Industries Strategy identifies three key themes as offering the main challenges and opportunities where the Technology Strategy Board can most provide support for the sector.

Convergence: emergence of new platforms and services, and the need to deliver content across a range of devices and environments

Transaction: disintermediation and fragmentation of markets, with new ways to capture value

Data: the opportunities provided by data find and retrieve content, and to analyses and understand audience and consumers
 

Cross-Cutting Themes

Alongside these key themes are four cross-cutting themes that represent the unique opportunities the creative industries have in working together and with other sectors.

Knowledge-sharing: the knowledge the sector brings to the wider economy

Cross-sector innovation: embedding innovation within other sectors

Design: applying creative skills and processes

Sustainability: stimulating creative applications of technology for sustainability in order to enhance UK competitiveness

A copy of the Creative Industries Strategy is avaialble to download here.


Video: Creative Futures - Innovation and Growth

This short film, produced to accompany the launch of the Strategy, looks at some of the creative and commercial opportunities for businesses inventing new products and experiences enabled by innovative technology.

Competitions

A number of funding competitions will take place over the coming months as part of the implementation plan for the strategy. Information about the individual competitions (including scope, application process, key dates and briefing events) is available here.

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2 people have had something to say so far

[...] This short film, produced to accompany the launch of the Technology Strategy Board's Creative Industries Strategy 2013 - 2016, looks at some of the creative and commercial opportunities for... [...] Read More
Posted on 19/09/13 17:47.
[...] The Creative Industries provide 5.3% of the UK’s GVA and employs 1.4M people in the UK - out of a working population circa 39 million. Of these 232,000, or around 16.5%, are employed in the design... [...] Read More
Posted on 25/10/13 22:18.

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