A-Vision TV is a small social enterprise based In Ipswich building on the co-founders experience in media strategy and journalism.
We recently soft-launched a non-profit local Internet TV magazine channel serving all sectors of the Ipswich community which we hope will be supported through advertising and sponsorship by local companies: www.a-vision.tv.
The channel provides short on-demand videos within a set of categories/ programmes that are attractive and relevant to local people. It is intended to be viewed on mobile phones, tablets and PC's/laptops but we believe it must also reach connected TV's to reach a large enough audience and ensure social inclusion.
Feedback to date indicates that our (low budget) videos are acceptable to a wide audience providing they are interesting and the journalistic quality is good.
Following market research we started with regular football reports (there are many local fans), features on local musicians and artists, local history and an arts/culture preview. We also now help the RSPCA to re-home animals and have added local birdwatching/nature features.
Local people point us to issues, events, individuals and groups they believe need publicising. We are steadily building connections with clubs, societies, arts and drama groups, charities, educational establishments plus local government, business etc. and aim to provide a hub giving easy (and un-moderated) access to local bloggers and newsletter sites providing a voice for minority interest and disadvantaged groups and bringing significant benefits to the community.
We also intend to host (moderated) video blogs and videos about local issues and events made by individuals and local organisations.
However, not all content of use to local people is specific to Ipswich. Our movie reviews have, for instance, proved popular and we hope in time to trade them with other Internet TV channels for a range of other general interest programmes e.g. health, food, technology, finance etc.
To reach the critical mass of viewers (plus volunteer supporters, and contributors) needed to attract advertisers and sponsors that will enable us to create content with even more immediacy, depth and breadth so we can grow and serve our community better, we need to:
advertise the channel and new videos to local viewers without being intrusive
enable effective and practical feedback and liaison mechanisms
market our advertising capabilities to local organisations efficiently
link to and complement other local communication, media and retail services in ways that are useful and attractive to users
use all available options for content acquisition and generation plus exchange in the most effective ways possible
identify and implement new programme formats that engage with and interest local communities and organisations
A-Vision Ipswich TV is currently mainly advertised via Facebook and Twitter (numbers are steadily increasing for both) plus local radio (as opportunities arise) and flyers etc. We would also like to implement an opt-in feedback mechanism enabling us to inform viewers by email when we create new content that they would be interested in (and market to them). Marketing to local organisations is mainly email liaisons following face-face contacts at local business events but in future will also be via cold-calling.
Our aim in joining the Creative Industries KTN is to find companies with technologies and/or approaches that could help us to achieve the goals identified above more efficiently that would in turn benefit from working with A-Vision Ipswich TV as a content driven testbed to develop or ideally prove their ideas.
The TSB/Nesta challenges dealing with hyperlocal media platforms and services under the convergence in a digital landscape competition are extremely relevant and timely and we would particularly like to hook up with companies interested in bidding for them.