KTN's online platform helps you to make the connections you need

 

The Knowledge Transfer Network (KTN) has refreshed its online platform to intelligently connect you to relevant events, funding, thought pieces and specialist staff to help your business innovate and grow.

You can discover content using your area of interest, from Digital Creative to transport; from space to health – all major UK economic sectors are covered. Once you have selected your interests, using our intelligent tagging system, we will then display rich and relevant content related to your area, often from surprising sources.

An example might be new satellite technology from the space sector that is applicable in the agri-food sector. KTN-UK.co.uk will help you form these unusual and valuable connections.

All content on the platform has been carefully curated by our team of innovation specialists – not by an automated algorithm – so you can be confident that KTN is connecting you to the most relevant cutting-edge information.

 

The move also marks a closer alignment with our main funder, Innovate UK , with the website branding making a clear visual link. Knowledge Transfer Network is Innovate UK's innovation network partner, and also works with other funders to provide innovation networking services and fulfil our mission to drive UK growth.

We link new ideas and opportunities with expertise, markets and finance through our network of businesses, universities, funders and investors. From agri-food to autonomous systems and from energy to design, KTN combines expertise in all sectors with the ability to cross boundaries. Connecting with KTN can lead to potential partners, horizon-expanding events and innovation insights relevant to your needs.

Visit our people pages to connect directly with expertise in your sector.

Visit the KTN refreshed online platfom here

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Grasping digital ownership – a few insights into Ostmodern's approach

While on-demand viewing gains popularity, consumers are still reluctant to give up their DVDs in favour of a virtual library. In this guest post Matthew Goodacre, Ostmodern’s Digital Anthropologist and UX researcher, explores how to make the transition less traumatic.

One of the biggest challenges currently facing video on demand is how to help viewers embrace the transition from physical to digital content ownership – and throw away their DVDs in favour of a virtual library.

UX research and design can play a key role in easing this transition by understanding why tangible objects, such as photos, CDs and DVDs, retain their value over digital content and applying that insight to product development.

At Ostmodern, we have looked at research by Daniela Petrelli and Steve Whittaker that makes comparisons between the values people attach to physical and digital mementos. The findings present some interesting insights that we believe are relevant to our design approach.

Most significantly, the research found that people tend to forget digital mementos in favour of physical objects when discussing memories in their home. The reasons for such oversights are threefold:

Firstly, digital mementos lack emotional and practical integration into everyday life. Physical objects are constant emotional ‘feel good’ triggers, comforting reminders of family and friends or cathartic, even self-defining experiences.

Unless being used, digital content is largely invisible, so fails to trigger emotions and memories attached to them. This presents a problem for digital, as content stored on different platforms is easily forgotten if not immediately visible. Hence, as tablets and mobile devices become increasingly integrated into people’s everyday lives, digital content needs to be better integrated into people’s everyday experience – VOD should have as great a presence on these devices as DVDs, blu-rays and even VHS have in people’s homes.

Secondly, there is a lack of confidence over the stability, accessibility and tangibility of digital content. Consequently, some people are unwilling to emotionally invest in pure on-demand, which may adversely affect their willingness to pay for content. UX designers can help overcome these issues by enabling people to connect with their digital content in a way that feels tangible and meaningful, allowing a real sense of control to reassure them that the content in question is truly theirs to keep.

Finally, the research revealed that people often feel that managing personal digital libraries requires too much effort. This is possibly where the finest balance must be struck. Too much onus on the user to maintain their content will lead to frustration and apathy, while too little control will remove the feeling of ownership. Users need an interface that is as easy and intuitive to maintain as, say, a shelf of DVDs.

The issues and behaviours highlighted in this research suggests that we are at a point of transition in which people embrace the benefits of digital content and devices, yet relate to them using values developed for the physical world.

At Ostmodern, we believe that brilliant UX design can facilitate this transition by creating robust yet elegant digital experiences that anticipate real-world anxieties, meet practical and emotional needs, highlight advantages and opportunities and shape expectations of what digital can offer.

 

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