KTN's online platform helps you to make the connections you need

 

The Knowledge Transfer Network (KTN) has refreshed its online platform to intelligently connect you to relevant events, funding, thought pieces and specialist staff to help your business innovate and grow.

You can discover content using your area of interest, from Digital Creative to transport; from space to health – all major UK economic sectors are covered. Once you have selected your interests, using our intelligent tagging system, we will then display rich and relevant content related to your area, often from surprising sources.

An example might be new satellite technology from the space sector that is applicable in the agri-food sector. KTN-UK.co.uk will help you form these unusual and valuable connections.

All content on the platform has been carefully curated by our team of innovation specialists – not by an automated algorithm – so you can be confident that KTN is connecting you to the most relevant cutting-edge information.

 

The move also marks a closer alignment with our main funder, Innovate UK , with the website branding making a clear visual link. Knowledge Transfer Network is Innovate UK's innovation network partner, and also works with other funders to provide innovation networking services and fulfil our mission to drive UK growth.

We link new ideas and opportunities with expertise, markets and finance through our network of businesses, universities, funders and investors. From agri-food to autonomous systems and from energy to design, KTN combines expertise in all sectors with the ability to cross boundaries. Connecting with KTN can lead to potential partners, horizon-expanding events and innovation insights relevant to your needs.

Visit our people pages to connect directly with expertise in your sector.

Visit the KTN refreshed online platfom here

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DLA Piper 'Shifting Landscapes' report explores challenges and solutions around exploiting digital assets

To better understand the impact of key web-based drivers, global business law firm DLA Piper have commissioned a series of research studies to investigate the online challenge to traditional business models. In this guest post Duncan Calow, Partner & Report Author, introduces the third report in the Shifting Landscapes series  ‘Digital Assets’   a paper that focuses both on the challenges involved in exploiting digital assets as well as some of the strategies for addressing these. 

In the 2013 Charles Clark Memorial Lecture, Richard Hooper CBE warned us of the dangers of "dodgy data". The man tasked by Government with transforming digital licensing in this country was expressing his surprise at the very poor state of data across the creative industries. His focus was meta-data: how we describe and catalogue content, but in a year that has seen discussion around digital data and content often shift from the "signal" to the "noise" (as Nate Silver might have it) his concerns from part of a much wider picture. We gained insight into some of these factors when we interviewed a cross-section of clients from a range of industries for the third of our Shifting Landscapes Reports. You can read our report on Digital Assets here. The research highlighted the complexity inherent in the business of creating, distributing and exploiting online. Our key findings were more straightforward, however, founded as they were on the fundamental challenge of identification and valuation.             

Indeed, what are digital assets? Understandably, the focus is often on transposing "traditional media" into digital formats and delivery for new distribution models and seeing what the market will pay for them. Which is difficult enough as consumers debate what a virtual experience is worth. But at least these assets are easily identifiable and usually have an existing physical value to compare against. Then there are the assorted websites, apps, twitter-feeds and other online points of presence. They can certainly have a cost and, hopefully  especially when used for any form of online trading or interaction  a value, as the potential tip of a digital iceberg of further underlying platforms, processes and data. Most businesses are built, intentionally or un-intentionally, on huge internal collections of electronic files, documents and archives. Now that so much marketing, trading and customer engagement takes place online there are the digital incarnations of brand, reputation and goodwill to consider too.

For many forms of data, from football results to flight information, value is maximised at two points: the immediate and the historic. Value falls as time passes, which in the case of financial information can amount to very significant changes in just fractions of a second, but then rises again as data provides new benefits within an archive or as part of a greater whole allowing additional insights or utility (especially, of course, in a digital world and regardless of how much you buy into notions of Big Data). It's fair to say that the traditional front list/back list  "windowing"  approach of the hit-driven creative industries doesn't take much account of this. And with content and data use now measured in zettabytes and yottabytes, for the material described above to be genuinely considered part of an organisation's asset base there needs to be a full and proper assessment of all relevant factors: from storage costs and technical performance to security obligations and legal risks and liabilities.             

Which was our reason for investigating in the first place. Lawyers can still provide solutions for the protection and exploitation of assets in a digital world. To do that effectively, however, requires an understanding of what exactly is it that is worth us focussing our efforts on. 

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