The Ellen MacArthur Foundation and Granta Design launch new indicators which, for the first time, enable companies to assess how well a product or company performs in the context of a circular economy.
The project has delivered a publicly-available indicators methodology, a project overview and collection of non-technical case studies, and integration of the product-related indicators into a commercially-available web-based tool. The new indicators measure the extent to which the material flows of a product or company are restorative. In doing so, they enable companies to measure their progress in making the transition from ‘linear’ to ‘circular’ models, and to identify areas of further opportunity. The indicators will be beneficial to product designers, as well as for internal reporting, procurement decisions and the evaluation or rating of companies.
The Circularity Indicators are the result of a two-year research project funded by the European Commission’s Life programme. The project brought together European businesses, expert designers and leading academics to support the development, testing, and refinement of the measurement approach and to ensure its robustness and relevance economy-wide.
To download the project outputs, including a spreadsheet tool for calculating a product's circularity, click here.
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