For many years we've heard a thousand good excuses for not fundraising, however none more often or more powerfully put than the possible negative impact of the EU referendum.
Surprising then, that considering that the economic crisis of 2008 during a period of unmatched uncertainty, our team have actually handled a few of the UK's most successful fundraising projects by concentrating on these seven, simple 'home truths':
Do It Today!
The degree of emergency in Third Sector organisations is generally too low to appropriately deal with their far reaching, financial demands. Members, paid personnel, as well as Trustees are often ready to go for the status quo, pleased with small gains, rather than transformational adjustment. It's remarkable just how secure and complacent some non profit organizations can be, despite a recognized need to 'bring in the money'.
To transform this way of reasoning-- concentrate first on developing an authentic sense of necessity-- focus your core supporters on the limited time available to achieve meaningful objectives, instead of token, incremental advancements in fundraising performance.
Value Your Volunteers
The two words guaranteed to shut off time-poor, over committed individuals, are 'fundraising' and 'committee'. Not-for profit's that nurture, instead of 'exhaust' volunteer leadership can accomplish remarkable fundraising results.
Be brave, make a pledge to stand down your volunteers once the work is completed.
Generate momentum by setting a precise time period over which the money will be raised. Active individuals can then consent to get involved, safe in the knowledge of once this commitment of their precious time will actually end. The old adage that the job will expand to fill the time given, holds true in fundraising too.
Givers Have The Power
Rise above a fascination with obtaining the widest possible participation in the fundraising process and instead end up being inspired by how new investments in your charity will ultimately be used. Everyone who is interested in more data with regard to fundraising consultants this specific online site prospect research features quite a few more resources related to heritage lottery funding resilient heritage.
The enthusiasm of your team for a 'transformational' vision is necessary, so fuel that passion, develop a commitment to the future and show that they have the power to make it all happen. By giving as kindly as they possibly can, they will certainly be able to inspire other people to join them to make your shared vision a reality.
Deal With Facts
Engage your volunteer askers with timely and concise reports, made up of relevant statistics.
Your fundraising team should find out from week to week the number of approaches for gifts have actually been made, just how many remain to be made and most essentially, exactly what needs to be done to accomplish the next target. Facts presented in a positive way, will concentrate effort on the most vital actions that have to be taken to get to target.
Create Short-term 'victories'.
Major fundraising campaigns require time to win. To create confidence and preserve interest, create intermediate goals to be attained, such as getting the needed number of fundraising team members or securing the attendees needed at your information events. These 'way-markers' provide helpful points from which to chart the project's performance, highlighting much more than merely the amount of money that has been banked thus far.
As the 'way-markers' are achieved, confidence will certainly build that the ultimate target will be gotten to. "Success brings success" and these temporary victories will absolutely help you keep the 'naysayers' from claiming that absolutely nothing is happening!
Deal With 'victories' Properly
Premature celebration after a significant gift or other accomplishment can stimulate your team to become complacent and relax hoping that someone else will raise the rest of what is required. So be prepared and use your 'wins' to highlight exactly how much more still has to be done to reach your target.
Interact With Energy
Your transformational vision has to be presented, strengthened and represented, so that there can be no doubt regarding precisely what is being recommended.
In our experience it's simply not possible to over-communicate with a community of followers about exactly how crucial funding is to your organisation's future. But please, take care with when and how often they are invited to give.
It is easy to argue that now is not the right time to fundraise. If it is not the EU referendum or a monetary crisis, then some other powerful excuse can typically be found.
In the long run regardless of the dominating financial climate, the decision to satisfy a monetary challenge with a collective fundraising effort need to be based on an urgent and compelling vision of what your not-for-profit organisation can do to serve its community. By putting these 'home truths' right into action, you could go on to attain your funding objectives now, while others watch and wait for more certain times to come.