Are we ready for a tailor made everything? Beacon project exploring the synergies and business opportunities around the convergence between the physical and virtual worlds has now kicked off.
Combining desk research, interviews and workshops we will explore the emergent opportunities around new technologies that bridge the physical and virtual worlds and what these mean for business innovation.
Ranging across rapid prototyping, 3d scanning, and visualisation technologies – the links between virtual worlds and physical , services and experience create new possibilities for innovation across a range of creative industries. The interface between digital and physical products are also generating a change in the relationship between the consumer and designer with the consumer becoming central to the design process.
The idea of domestic production units and mass customisation was until recently the stuff of science fiction – but as technologies develop we will explore where and when this new frontier in business may take place and what this means for business innovation.
A key element of the journey is to facilitate an active community of technologies and users to shape and use the content. We are also focused upon supporting companies access the relevant support for innovation such as Knowledge Transfer Partnerships.
Our group has now gone live and we invite you to participate in this exciting project as we move forward over the next few months. Case studies are of existing projects are welcome and we look forward to posting regular updates and insights on our group site.