Bridging the Digital and Physical Worlds

Are we ready for tailor-made everything?

Ongoing development of technologies in three-dimensional scanning, rapid prototyping and advanced manufacturing will have a major impact on the creative industries. Producers will be able to meet customer demands for bespoke products such as clothes, furniture and jewellery at competitive cost. This potential ability to fulfil the individual consumer's needs directly and instantly will demand a new approach to design, marketing and retailing. At the same time, rapid prototyping technologies are complementing digital visualisation techniques in enabling designers to make their thinking three-dimensional at the earliest stages in development. This is already having a major impact on craft, design and architecture as clients can experience the product long before it is made. This Beacon Project will create a vision of the future of technologies that bridge the digital world and the physical world and how they will impact on the creative industries.

“Digital manufacturing and 3D scanning technologies are still in their infancy but already having a major impact on creative practice. We anticipate that in the near future the quality and cost of using these technologies will drive radical change across much of the creative industries”

 - Martin Watmough, Director of Rapid Prototyping, UCL.

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Creative Industries KTN worked with TheAlloy to deliver this Beacon Project.

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