The sustainable agriculture round table discussion group at last night's Guardian Sustainable Business network found ourselves discussing how many farmers are now making use of all sorts of IT in creative and innovative ways: a prime example being Anthony Davidson, a 5th generation farmer who decided to diversify using the power of the internet over 10 years ago when he set up BigBarn: I quote:
"BigBarn is a Community Interest Company that has been trading for 10 years. Our mission is to reconnect consumers with their local food producers and encourage trade.
BigBarn.co.uk has 6,700 producers listed as icons and 23,000 consumers receiving our post code specific newsletter. All those on the map have a password to update their details and consumers are encouraged to rate and feedback on each producer.
So far 399 producers have also set up online shops in our MarketPlace where consumers can buy anything from Seaweed & langoustine from the Isle of Bute to Haggis from Lancashire and pay with one credit card transaction."
For more about the project which continues to expand nationwide and to try it out for yourself go to: