Anne Miller

Dr Anne Miller

Associate Director - Research

Environmental Sustainability Knowledge Transfer Network


« go back

After the carbon hoofprint, now the cure for bovine insomnia.....


An agricultural company based in Northern Ireland has received funding to design and manufacture an exciting unique pillow for cows which could attract the attention of foreign investors.

J Wilson Agriculture, from Garvagh, is being aided by Invest Northern Ireland for the production of the new comfort product, moovApillow.

Significant future investment deals and export opportunities are a real possibility as companies look to benefit from the latest innovative product emerging from Northern Ireland.

The adjustable pillow, which aims to enhance the living conditions and therefore productivity of dairy cows, would be the first of its kind.



Carol Keery, Invest NI's Director of Innovation, Research and Technology, said: "This is an innovative development by an experienced and successful manufacturer of a range of products that improve conditions for cows.

"It is being launched at a time when the dairy industry here in particular is facing calls to improve efficiency and productivity. This company has invested extensively in new products particularly in the highly innovative pillow."

Andrew Wilson, J Wilson Agriculture Managing Director, outlining the investment, said: "The new pillow is the outcome of our long-standing focus on products, including cow stalls and mattresses, which improve conditions substantially for cows and horses.

"Research shows that a comfortable cow produces higher levels and better quality of milk. The latest product, a one piece, high absorbency and robust pillow, helps farmers meet the challenge for higher milk production. Given the volatility in milk prices over recent years, anything that helps to increase production can lead to better yields and returns for dairy farmers."

 more at


No comments yet. Be the first.