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Keeping Connected Business Challenge

The brief

The brief for the challenge is simple: to develop innovative services that create, improve and sustain connectedness for older adults to friends, family, the community and younger generations.

We are looking for ideas that can be adopted at scale and have strong commercial potential and we want to stimulate ideas from a wide range of sectors.

We’re interested in ideas for services that focus solely on connecting people as well as ideas for services that connect people as part of a wider service offer.

What do we mean by ‘connectedness’?

In its literal sense ‘connectedness’ means the state of being joined, associated with or having relation to something.

We believe that connectedness is about feeling a sense of belonging. It’s about spending time with the people we care about. It’s about feeling understood, valued, confident, secure and ‘up to date’. It’s about being recognised by the communities we live in and feeling like a valued member of society.

Your ideas might focus on helping older adults

  • Spend more time with friends and family
  • Connect to different generations
  • Connect to their local communities
  • Make new connections
  • Maintain existing connections
  • Re-establish old connections
  • Interact face-to-face, on the phone, online or in other ways
  • Support their peers.

We are also interested in ideas that:

  • Help others to connect with older adults
  • Focus on those caring for older adults
  • Address the needs of older adults who are carers themselves.

Want more food for thought?

We have developed a resource to help you understand the diversity of needs, desires and abilities amongst older adults when it comes to being connected.  Its aim is to provoke and inspire and to stimulate early stage ideas for practical interventions. It examines what it means to feel connected through the lense of three aspects of everyday life: who we see, where we go and what we do, and the methods we use to connect with people in each of these contexts.